Vaping advocacy group launches art installation at

Brussels, Belgium, May 11, 2022 (GLOBE NEWSWIRE) — A global alliance of vapers gathered today in Brussels to call on European policymakers to oppose potential vaping flavor bans. The World Vapers’ Alliance (WVA) presented an art installation in front of the European Parliament with a simple message “Flavours help smokers quit”.

This is the third event in WVA’s European #FlavoursMatter campaign. The campaign was launched with one goal: to show policymakers in Europe and around the world that vaping flavors are key to quitting smoking. The group staged protests in Stockholm, Sweden and The Hague, Netherlands in March 2022. Shortly after the protest, a six-month postponement of the Dutch ban on vape flavors was announced in the Netherlands. -Low.

“Flavours play a crucial role in helping consumers quit smoking – millions of Europeans have already quit by switching to vaping. The variety of flavors is one of the most important reasons many people switch to cigarettes electronic devices and never start smoking again. We have already seen that vaping works! It has helped millions of people to change their lives and now we need policies to catch up. Therefore, we are delighted that some MPs Europeans be with us and help defend vaping flavours”, says Michael Landl, director of the World Vapers’ Alliance.

The installation was attended by Member of the European Parliament Pietro Fiocchi.

“We all agree that not smoking is the best choice, but we also know very well that tax increases and limits are not effective solutions! I firmly believe that alternative systems to traditional smoking are the greatest instrument to significantly reduce the percentage of lung diseases and cancer! Any ideological approach against such systems is negative and against all scientific data! » said Fiocchi.

Consumers across Europe can join the campaign to make their voices heard and also contact their political representatives through the WVA Action Centers and share their vaping stories to convince policy makers to avoid flavor bans:

“We need to make our voice heard and inform policy makers of all the positive effects flavors play in helping smokers quit. The data shows that adults who vape flavored e-cigarettes are 230% more likely to quit smoking than those who use flavorless e-cigarettes, and we need to ensure that this will be taken into account when drafting the next regulations. That’s why we are here in Brussels with a simple message: flavors matter! Landl added.

  • Flavors Matter mural in Brussels

  • MEP Pietro Fiocchi takes part in the Flavors Matter demonstration in Brussels


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