The American Kidney Fund announces renewed support for
ROCKVILLE, Md., Aug. 01, 2022 (GLOBE NEWSWIRE) — The American Kidney Fund (AKF) today announced that Otsuka America Pharmaceutical, Inc. (Otsuka) and Boehringer Ingelheim and Eli Lilly and Company are renewing their support for the ‘AKF national education campaign, Know Your Kidneys™ whose goal is to empower individuals to realize life’s possibilities by preventing or slowing the progression of Chronic Kidney Disease (CKD). This support will help AKF expand the campaign to include new materials and messaging to continue to reach those most at risk for kidney disease.
In the United States, 37 million people live with kidney disease, but nine out of 10 people with the disease are unaware they have it because they usually have no symptoms until the advanced stages, when the kidneys are already badly damaged. The Know your kidneys encourages Americans to better understand the vital role their kidneys play in their overall health and to take steps to ensure early diagnosis and proper management of CKD, as well as its key precursors, high blood pressure and diabetes , to help prevent or slow progression.
“We are grateful to Otsuka and Boehringer Ingelheim and Lilly for helping AKF continue and grow our Know your kidneys said LaVarne A. Burton, AKF President and CEO. “As kidney disease rates continue to rise in the United States, we hope to increase access to educational tools that will help people be diagnosed with kidney disease earlier and hopefully prevent it altogether. .”
The campaign has a positive message: by knowing the condition of your kidneys, you can ultimately live a longer and healthier life. It offers educational content and downloadable discussion guides to encourage patients to start critical conversations with their healthcare teams to protect their kidneys before and after a diagnosis of kidney disease. With additional support from Otsuka and Boehringer Ingelheim and Lilly, the campaign will expand to include new materials such as animated explainer videos and information focused on stage 3 chronic kidney disease, a tipping point before the disease progresses to renal failure, requiring dialysis or a kidney. transplant to survive.
“Kidney disease is often called ‘the silent killer’ because you don’t develop any signs or symptoms until the disease has progressed to kidney failure,” Burton said. “By continuing to improve our Know your kidneys campaign, the AKF aims not only to raise awareness of the importance of kidney health, but also to educate and empower people to learn about the condition of their own kidneys, intervening early before it does not put their lives in danger.
About the American Kidney Fund
The American Kidney Fund (AKF) fights kidney disease on all fronts as the nation’s leading kidney nonprofit. AKF works on behalf of the 37 million Americans living with kidney disease and millions more at risk, with an unparalleled range of programs that support people everywhere in their fight against kidney disease, from prevention to transplantation. With programs that address early detection, disease management, financial assistance, clinical research, innovation and advocacy, no kidney organization impacts more lives than the ‘AKF. The AKF, one of the nation’s highest-rated nonprofits, invests 97 cents of every dollar donated in programs, earning Charity Navigator’s highest 4-star rating for 20 consecutive years as well as the seal of Platinum Transparency from Candid, formerly GuideStar.
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