Prepare your business for the summer tourist season | News, Sports, Jobs


It looks like we’ve moved quickly through spring and into summer mode in Chautauqua County, which means our peak tourist season is fast approaching. Is your business ready?

Signage can be crucial in driving traffic to your business. Even if you have a great sign on the front of your building, will pedestrians see it from the end of the street? Do you need an open flag or a sandwich board on the sidewalk advertising promotions? Now might be the perfect time to add something that will help your business get noticed. Be sure to check local ordinances before investing in signage to ensure you are in compliance.

We are well aware that many local businesses are in hiring mode as hotels, restaurants, retailers, camps, etc. work to prepare for what is expected to be a busy summer tourist season. When hiring new employees, it’s always a good idea to remind them of the basics of being a strong ambassador for our region.

It’s no secret that frontline workers are usually the first – and often the only – interaction a visitor can have with a local resident. This is true for store clerks, restaurant servers, and front desk or housekeeping staff. Fortunately, there are resources available to help your staff prepare to present our county’s best foot when meeting visitors. If your staff is optimistic about what Chautauqua County has to see, do, and experience, your guests and consumers are more likely to enjoy their stay.

Chautauqua County has a lot to offer residents and visitors. There are dozens of community and special events coming up in the coming months in addition to attractions and recreational opportunities available year-round. So when a guest or visitor asks, “what else is there to do here” the answer is “a lot!”

If your business has a brochure rack, consider offering brochures of some key local attractions or the extremely useful and popular Chautauqua County Visitors Guide created and distributed by the Chautauqua County Visitors Bureau. The CCVB’s online calendar at tourchautauqua.com is a great resource for anyone looking for upcoming events or programs. We invite you to plan now for a great summer season ahead!

SIGN UP FOR TUESDAY TALKS: MARKETING YOUR BUSINESS

The Chamber is pleased to offer another in its series of Tuesday business roundtables. This next event is all about marketing your business, with Laurie Mee from Spectrum Reach talking about video marketing and the marketing funnel, and Chris Anderson, owner of SnowCrest Digital and Marketing, Business Development and Internet/E-commerce Manager for The Resource Center, to discuss online marketing and the importance of website development.

This Tuesday Talks event will take place at 8:30 a.m., Tuesday, May 17 via Zoom. These events are designed to give local businesses the opportunity to learn about important topics from the comfort of their own office or mobile devices. Registration is free, but you must register through the Chamber’s online events calendar in order to get the Zoom link.

Tuesday Talks is sponsored by Forecon, LaBella Associates, OBSERVER and The Post-Journal.

BUSINESS AFTER HOURS AT THER-HAPPY GROUP ON MAY 24

Enjoy a great little place in Lakewood as the Chamber brings Business After Hours to Ther-Happy Group, 103 Chautauqua Avenue, in the heart of the village. Join your fellow Chamber of Commerce members for this networking event as you enjoy appetizers and a cash bar while getting to know other local business people.

Chamber member companies can send two people to each Business After Hours event free of charge. The price is only $10 for non-members or for additional members above the first two. Be sure to bring business cards and be prepared to give a quick overview of your business so others can get to know you.

Business After Hours at Group Ther-Happy is sponsored by Group Ther-Happy, Media One Radio Group, OBSERVER and The Post-Journal. Register online now through the Chamber Events Calendar.

COUNTY EXECUTIVE BREAKFAST IS JUNE 3

Each year, the Chautauqua County Chamber of Commerce provides local business people with the opportunity to meet in person with the county executive and ask questions. This year’s County Executive Breakfast is scheduled for 8:30 a.m. on Friday, June 3. It will be held at the Clarion Hotel & Conference Center, 30 Lake Shore Drive East, Dunkirk.

County Executive PJ Wendel will join us to discuss issues relevant to the business community. Chamber President and CEO Daniel Heitzenrater will moderate the discussion.

The House County Executive Breakfast is sponsored by Chautauqua Institution, Clarion Hotel & Conference Center, County of Chautauqua Industrial Development Agency, DFT Communications, Jamestown Community College, Jamestown Mattress, LaBella Associates, Media One Radio Group, OBSERVER, The Post-Journal, Phillips Lytle, Serta Simmons Bedding, Small Business Development Center at JCC, Southern Tier Environments for Living and UPMC Chautauqua.

The cost to attend is $20 for Chamber members and $25 for non-members. Register online via the Chamber Events Calendar at www.chautauquachamber.org.



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