PGA of America completes new headquarters in Frisco, Texas

Just a year after the PGA Tour unveiled its new world base designed by Foster + Partners at TPC Sawgrass outside Jacksonville, the PGA of America has unveiled its new home, designed by Houston-based multidisciplinary firm Page, in 30 miles north of Dallas in the town of Frisco.

The completion of the new $33.5 million headquarters building is located on the largest 600-acre PGA Frisco campus and marks a new chapter for the 106-year-old PGA of America, which was previously, as the PGA Tour, based in the alligator. – infested golf nirvana known as the Sunshine State, in Palm Beach Gardens, to be exact. The PGA of America, now the first major international sports organization to be based in Texas, first announced its departure from Florida in 2018. It operates as an entirely separate organization dedicated to hosting professional men’s golf tournaments; PGA of America is the entity that sets the standards and certifies golf professionals—not professional golfers, such as club managers, instructors, etc.)

Targeting LEED Silver certification, the new 106,600 square foot PGA of America Headquarters complex in Frisco is described by Page as “an open and welcoming environment that celebrates golf and supports its development as a popular sport.” The main elements of the headquarters include open and private workspaces that can accommodate 150 company employees, seminar and meeting rooms, a professional development center, common areas including a large social staircase, a fitness center and an event venue on the top floor of the building with access to a large outdoor terrace. Finally, the building features an expansive state-of-the-art indoor practice facility featuring chipping and putting areas, batting bays with working walls, and driving range simulators. The stacked nature of the four-level structure allows for spacious south-facing terraces on the upper levels with optimized views of the main campus attractions: the golf courses.

The new PGA headquarters includes an expansive indoor training facility for golf professionals. (Courtesy page)

Describing the layout of the project as one that will provide the PGA with a “flexible framework in which to engage with the local community, as well as visitors from around the world”, Ricardo Muñoz, Associate Director of Page who served as Chief file designer architect on the project, in a statement,” went on to further describe the highlights of the building’s interior:

“As soon as you enter the home of the PGA, you are immediately greeted by a double-volume lobby illuminated by a custom-made light fixture suspended from above. The gentle curves found in this fixture represent the sinuous lines found in the topography of a golf course. A 28-foot-tall wooden feature stands behind the reception desk and subtly highlights the signature holes of the courses just steps away. But perhaps one of the most striking elements you encounter in the lobby is the view of the driving range beyond, framed in dark metal. From the start, the design team wanted the building to have a sense of porosity in terms of creating indoor/outdoor experiences by showcasing the beautiful landscape beyond. Large expanses of shaded glass, along with covered terraces and operable window walls, help provide this connection to the outdoors.

Clad in stucco, glass, and locally sourced Leuders limestone, the building—transparent, but strategically designed to shield its interiors from the scorching North Texas sun—is a work of Lone Star State regional modernism through and through. .

“The project’s architectural response to its context and program was driven by regional environmental strategies, as well as inspiration from the local natural landscape,” Muñoz explained. “Deep overhangs, shading devices and trellises are implemented in much the same way that would be found in structures across Texas over the centuries. The terraces facing the golf courses are well shaded and designed to take advantage of the natural breezes. The curved bar form and earthwork of each floor recalls the natural earth and rock formations found in the immediate context.

golf seat exterior covered with ilmestone
PGA of America abandons its Florida roots for a new headquarters built with regional materials and designed to meet the North Texas climate. (Courtesy page)

General contractor Adolfson & Peterson Construction, construction manager Cushman Wakefield and a team of consultants including Talley Associates (landscape architect) joined Muñoz and the wider Page team, who also led the interior design aspects, of brand, orientation and programming of the project. , LA Fuess Partners (structural engineer), Schmidt-Stacy (MEP engineer), Brockette Davis Drake (civil engineer) and others.

Construction began on the 6.2-acre project site, located in the northwest corner of the larger PGA Frisco campus, in September 2020. Adjacent to the headquarters building is an event garden, driving range, golf course 10-hole course and below – quality parking structure with 140 spaces; there are very few parking spaces for electric vehicles on the site as well as parking spaces for bicycles.

As mentioned, the building is pending LEED Silver certification with sustainability strategies, inside and out, including: water efficient fixtures, daylight harvesting, LED lighting and occupancy controls, efficient HVAC systems, drought-resistant landscaping, and the use of healthy, low-emitting building materials. “Special attention was paid to the location of the building and its orientation to maximize the availability of natural light while minimizing solar gain,” Page explained in his project overview. “The team implemented solar analysis studies to determine overhang depths, window locations, and trellis locations.”

Seventy-five percent of all construction waste generated during the project was reused or recycled.

As for the larger PGA Frisco campus, the headquarters building is just one anchor of North Texas’ own ties, Shangri-La, which was born out of a public-private partnership between the PGA of America, Omni Hotels & Resorts, the City of Frisco, and the Frisco Independent School District. Also located on the massive campus are the previously mentioned two 18-hole courses, designed by Gil Hanse and Beau Welling as part of Fields Ranch at PGA Frisco; the 510-room Omni PGA Frisco Resort; a pavilion and performance center; a 30-acre practice facility; headquarters of the PGA North Section; several miles of public hiking and biking trails, and a “golf-centric entertainment” area called the PGA District.

The rest of the $520 million PGA Frisco development is expected to open next year. Dubbed by PGA of America CEO Seth Waugh the “Silicon Valley of golf,” the development is expected to generate $2.5 billion in economic impact over the next two decades.

The 600-acre PGA Frisco campus, touted by the organization as the largest development currently under construction in North America, is part of a even bigger Dallas Metroplex mixed-use development for golf enthusiasts spanning 2,500 acres.

For those looking to truly live the PGA life, Florida, it seems, is no longer the place to be… head to Frisco.

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