Goodwell Co. Spreads Holiday Joy and Healthier Smiles for Rose Haven Day Refuge for Women and Children


“We see ourselves as a local business with a global impact, but the most important thing is to create a real local connection and impact by supporting an organization as important as Rose Haven and helping those in our own community,” says Patrick Triato. , Founder and CEO of Goodwell.

Goodwell Co., a leader in innovative and sustainable oral care products, announces that it will launch a two-part holiday campaign starting November 18 in support of Paradise of roses, a day shelter and local community center based in Portland serving women, children and gender non-conforming people who experience the trauma of abuse, loss of home and other disruptive life challenges . Goodwell will donate quantities of essential oral care items, including bamboo toothbrushes and its signature Pacific Mint mini toothpastes to the community of Rose Haven. The company will also launch a “Buy a smile, give a smile” promotion, where for every online purchase of a bamboo toothbrush, one will be given to Rose Haven. The full holiday giving campaign runs from November 18 to December 16, 2021 and Goodwell Co. is already planning to turn it into a year round giving effort for next year.

“Before the COVID-19 pandemic, Oregon already had the second highest rate of homelessness in the country and the third highest rate of chronically homeless in the United States with 35 people out of 10,000 homeless , and 62% of the homeless in the state lived outside in tents or cars, ”says Katie O’Brien, CEO of Rose Haven. “We are so grateful for Goodwell’s support, and the donation of these must-have daily items will help so many individuals and families in Rose Haven who suffer from abuse, homelessness and struggle to improve their daily lives. “

As the only day shelter and community center specifically serving women, children and people of various genders in Portland, Rose Haven has an open door policy which means they accept any woman in any condition who requests their help. They provide home support to hundreds of people with nutritious food, water, emergency clothing, diapers, wipes, hygiene products, rain gear, postal service, laundry. pet food and other necessary items. They also provide showers, bathrooms and sinks for hand washing, outdoor supplies (tents, tarps, sleeping bags), additional support for medical, rental and utility emergencies, as well than advocacy and emotional support.

“We like to think of ourselves as a local company with a global impact through the sustainable design of our products,” notes Patrick Triato, Founder and CEO of Goodwell. “But what is most significant is creating a real connection and local impact by supporting an organization as important as Rose Haven and directly helping those in need in our own community.”

About Rose Haven

An important resource for women and children trauma victims in Portland for over 20 years, Rose Haven is a 501C (3) nonprofit organization, providing sanctuary at our current facility in NW Portland, OR since 2007 (new pending location, see House for Le Havre campaign).

Rose Haven was founded in 1997 as a Catholic charitable organization program after our founding director, Sr. Cathie Boerboom, a sister of the Good Shepherd and Joan Van Almen conducted a survey in which they walked the streets of Portland and asked the women what they needed. The massive response was a safe place to go during the day, where they could take their children and access resources. Two decades later, we still offer programs based on the needs defined by our clients; providing an accessible and accessible community resource center where women can meet their physical and emotional needs, access social services and find community. Although not a religious organization, Rose Haven operates under the Good Shepherd value system which embodies “Compassion”, “Individual Worth”, “Reconciliation” and “Zeal”. For more information, please visit here and for updates on the Home for the Haven campaign, visit here. Also follow Facebook, Instagram and Twitter.

About Goodwell

Launched in 2014, Goodwell Co. is on a mission to redefine the oral care category with one goal. With a full line of toothbrushes, toothpaste, floss and accessories, all products are dentist recommended, design driven and as sustainable as possible from start to finish – compostable, recyclable and still plastic-free. Winner of Fast Company World Changing Ideas Award and the 2021 SELF Healthy Beauty Awards, Goodwell is a certified climate neutral company, offers a take-back program to help customers reduce landfill waste and partners with EcoCart provide a carbon negative ordering option for online customers. Products are available online at Goodwell Co. and at select retailers nationwide. To learn more, visit Goodwell Co. and follow Instagram and Facebook.

Goodwell media contact

Roberta Tsang, RTPR

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General Information

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Paradise of roses

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