Bryan will leave the governor’s office to lead the political group Murphy, PAC
Daniel J. Bryan, one of the architects of a communications strategy that helped Phil Murphy become the first Democratic governor in 44 years to win re-election last year, will leave state government in the coming weeks to lead two new political organizations led by First Lady Tammy Murphy.
New Jersey – Stronger Fairer Forward is launching today as a nonprofit policy advocacy group that will strengthen and expand the middle class and provide opportunity for all.
The organization will also have a national purpose, “to protect and strengthen our democracy against the ongoing nationwide assault on election officials and state election laws,” according to a statement.
Bryan will serve as executive director of the advocacy group and The Stronger Fairer Forward PAC, which is poised to support candidates across the United States who support their policies.
Mollie Binotto, who led Murphy’s re-election campaign, will serve on both groups’ board of directors, alongside Murphy’s friend Kristen McMahon.
“Phil and I have spent the past four years working tirelessly to make New Jersey a stronger, fairer place for everyone,” Tammy Murphy said. “Although we have come a long way, there is still a lot of work to do. These organizations will advocate for policies and candidates to further strengthen our economy and provide opportunity for all. It’s time to act.”
Murphy is boosting his national profile, although he has speculation he could run for president in the future.
He will serve as president of the National Governors Association this year, as well as vice president of the Democratic Governors Association. In 2023, he will become President of the DGA for the second time.
Bryan was chief of staff to Hoboken Mayor Dawn Zimmer and worked on Murphy’s campaign in 2017 before joining the administration in 2018 as press secretary and deputy director of communications. He became the Governor’s Senior Advisor for Strategic Communications in 2019.
He was one of the brains behind the Pool House strategy who negotiated an investment of less than $20,000 to make Murphy better known and more popular in a way that roughly $15 million in paid TV ads couldn’t. .
By building a relatively inexpensive virtual TV studio in the pool house of Murphy’s Middletown home, they were able to come up with a direct-to-consumer sales tactic that didn’t rely on local media and instead put the governor in front of Real New Jerseyans via national TV and radio appearances that have bolstered his identity and approval ratings during the coronavirus pandemic.
Murphy won a second term by three percentage points, reversing a tide that led to Republican gains in the New Jersey legislature and a victory for Republican Glenn Youngkin in the Virginia gubernatorial election.
“If we hadn’t put in place the policies that we have put in place. If we hadn’t built the coalition we built, I think we could have been swept away as well,” Murphy said during an appearance on the New Jersey Globe Power Hour on Talk Radio 77 WABC last month.
Binotto, who led Rep. Mikie Sherrill’s 2018 campaign, has joined Sena Kozar Strategies, a national political strategy and media firm, as vice president.
During his first term, Murphy relied on another nonprofit, New Direction New Jersey, to champion his policies.
The new groups were first reported by the Star-Ledger.